TAGLINES

You have the "perfect" business name.  You are excited and the creative juices are flowing.  Now is the time to create your Tag line or business motto. A tag line must explain what the company does and what makes it unique among competitors.  The idea is to create a memorable phrase that will sum up your business service or product.  It should help reinforce your business name in the memory of your customers or clients.  Brainstorm your tag line in the same manner that you did your business name.  Come up with several different tag lines and try them out with your name.  Brainstorming takes several sessions in order to choose the right name and tag line for your business.  Remember, your business name and tag line are a great way to market your company, display more information about your company, as well as differentiate you from your competitors.

 

It was the Nobel Prize-winning chemist Linus Pauling who originally said, "To come up with a good idea, you need a lot of ideas."

Before you order business cards, and set up a web site, consider your tag line for your company.  Your tag line helps in the branding process of your company.  It completes your name by explaining what you do.  It should reflect the personality of your company.

Take a look at your business and highlight two points that stick out in your mind.  This takes you back to our origin statement for you to consider of...

• what the company does
• what makes it unique among competitors

Consider these two thoughts and write down some various ideas.  Brain storm just “words” that reflect who and what your business is. Write down words that relate to your business. Keeping these thoughts in mind, start putting together some tag lines.  Then have someone else in your company, or friend or even a client write down some ideas.  You can mix and match the ideas until one hits you as the “perfect tagline”.   Remember to keep your taglines short and simple, so they will be easy to remember.

Anyway, you get the idea.  I would seriously have a brainstorming session with friends and associates and come up with a tag line for your website, business cards, and "brand" your business.

If you still can not conceive that perfect tag line, contact Designer Principals.  We can  help you with a tag line for your business that will brand your company and help with your advertising.

At Designer Principals our motto is...