LOGOS

There are other ways to brand your service or product, but your logo is important and many customers will remember it, "if it is memorable". Your logo works together with your tag line and your mission and vision statements to tell “who” you are as a company.  It is your graphic symbol of your business, but a logo alone does not create a brand.

A good logo should be unique and creative. When designing your logo, color is an important aspect of your design. Colors are associated with emotions, moods and feelings. You must take all these into consideration when you choose a logo design to represent your product or service.

Designer Principals looks forward to helping a new company develop and design their identity through their logo.  The proper use and placement of your logo will help “brand” your product or service.  You want to protect your logo and never let it be ‘distorted” by improper usage.

  Choose your corporate color palette wisely.  Our clients will have the option of using their color choices consistently throughout their web design, print, brochures and other graphics.

 We will choose two typefaces for use with your logo design.  These typefaces should be in coordinating design with the look of your company.

 We will help our clients with how their logo should properly be used on web sites, letterhead, brochures, etc.

 The client will receive a variety of graphics for your logo design. Color, black and white, tinted, etc.

 A CD will be presented to you with the graphics in various file formats such as .jpg, .gif, .bmp, or .tif.

Designer Principals looks forward to helping you design and develop your logo.

There are three basic types of logos:

1. Icons or symbols  - if you use just an icon or symbol, it should be:

• Memorable
• Recognizable
• Precise and clear when reproduced in small formats
• Illustrative of company

2. “Word mark” or “Letter mark” – company name or initials are the logo. (Ex. IBM).  The font in a word mark should be reflective of your company name in other design formats.

3. Combination Marks – Combination marks can either stand alone or be a combination mark with the company name.  The graphic can combine the company name in the logo or the icon can be separate from the company name.

Combination marks are the most common type of logo.  They combine your symbol with your company name.  They can also include your tag line to explain your business, if your name does not distinguish your service or products.

Visit our Logos Portfolio